Live Streaming with Elected Officials
As election cycles seem to occur with more frequency, we’re excited to share how candidates for public office and elected officials can utilize live streaming to promote campaign messages or proposed legislation. Recently, we had the opportunity to interview State Sen. Daylin Leach, a Democrat representing Pennsylvania’s 17th district who is proposing a bill to legalize the adult use of cannabis. Traditional broadcast outlets, including television and radio, usually demand high advertising rates to reach intended audiences. Live streaming offers a sought-after alternative that’s both cost-effective and engaging for online audiences on channels such as Facebook and YouTube.
\To get started with a live stream, a professional-level studio is essential. We recommend setting up a small studio with several LED lighting sources and cameras to capture your host and interviewee in a flattering light. Set up two chairs for both your host and interviewee to create a relaxed, engaging feel for your live stream.
PTZOptics cameras provide high-quality pan-tilt-zoom shots, which are easily controlled through the kit’s accompanying joysticks. We used both front and side-angle shots to capture both speakers while making the live stream interesting for our audiences.
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