PTZOptics Pricing Announcement
A letter from our Leadership Team
April 29, 2025
For the past 12 years, PTZOptics has had the privilege of forming customer relationships, connections, and partnerships that have truly grown into even more than we could ever have imagined. Many of our longtime friends, fans, users, and industry partners may recognize that we have never raised our pricing. Throughout the ongoing challenges of economic dips, the 301 tariffs imposed since 2018, the pandemic, and the constantly rising overall costs of business, we have fully absorbed these cost increases in order to shield our user community, as well as our distribution and retail partners, from these increases. We want to emphasize that the decision to change our pricing has not been an easy one.
As a company focused on providing the best value to our customers, initial purchase price is important to us, just as is our overall long-term value of ownership. However, PTZOptics has never been just about price. We constantly strive to provide the best full-lifetime value in our industry, through initial affordability; feature rich and innovative solutions; industry leading support; truly useful, informative and free content; constant incremental improvement; free lifetime firmware updates and a product durability that allows even our products purchased 12 years ago to remain in active, reliable, daily use by our user community.
When considering this price increase, we have had to carefully evaluate the long-term viability of our Company and Brand, as well as our ongoing promise to continually provide exceptional value to our customers and industry partners. While we recognize the timing of this pricing adjustment may appear closely linked to recent economic events, it is important for our community to understand that this decision has been part of our strategic discussions for some time. Some recent cost increases may prove to be temporary, but most are global in scope and will (or have already) become permanent, including manufacturing diversification, raw materials, engineering and manufacturing labor, R&D, and logistics.
Having proudly maintained our pricing, unchanged for over a decade, this adjustment ensures that we are able to continue providing unmatched value while maintaining our competitive positioning within our industry. Although recent economic developments have accelerated this conversation, our decision remains firmly aligned with our long-term vision of sustaining the quality, support, and continuous innovation you’ve come to expect from PTZOptics.
We are not alone in this endeavor. We are extremely proud to be a part of an industry where our fellow participants bring their own care, creativity, and ingenuity to their brands and provide truly differentiated value to their users.
We trust that while any price increase may prove difficult in the short term and possibly even delay some important projects, the overall value that we and our fellow brands will be able to continue to provide will be recognized and appreciated.
Thank you for your ongoing passion and interest in Sharing Your Vision with the world.
With our heartfelt appreciation,
The PTZOptics Leadership Team
Joe, Matt, Paul and Tom
And from the entire Team at PTZOptics,
We will continue to strive to Support Your Vision.
