LinkedIn Live Streaming Guide

Learn why Live Streaming on LinkedIn is a Huge Opportunity for B2B businesses

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Download our Guide to LinkedIn Live

Not sure how to make LinkedIn Live Streaming work for your business? Well, you came to the right place. LinkedIn has become the best place for B2B businesses to connect and engage with professional decision makers online. Over 50% of LinkedIn Members report they are more likely to buy from a company they engage with on LinkedIn.


Here’s a quick overview of LinkedIn Live

See what Microsoft is up to

Microsoft demonstrated the technology that they use for LinkedIn live streaming at the 2019 NAB Show. Nikki Conley, a cloud solution architect at Microsoft, produced a short case study available at the link below which takes viewers behind the scenes. The case study shows how Microsoft is using multiple PTZOptics NDI enabled cameras with Wirecast to produce a professional live stream. Conley says “I have the [PTZOptics] cameras configured with PTZ presets… so I can move the camera when the presenters move on stage from within Wirecast…I also have Wirecast set up with a picture in picture using the screen captured from the presenter. It’s really, really fun.”

This incredibly simple setup has two network-connected PTZOptics NDI cameras. Each camera uses a single ethernet cable for power, video, and control. Microsoft decided to use one of the new PTZOptics 12X NDI ZCams paired with a PTZOptics 12X SDI Gen 2 camera. The 12X-ZCam uses the exact same lens as the more versatile pan, tilt, zoom version 12X PTZ camera and therefore color matches perfectly when transitioned between each input in Wirecast. Each camera is fully controllable inside of Wirecast over IP. Wirecast is then used to mix the live camera feed together with another NDI video source on the local area network providing a screen capture from the presenter’s computer using NDI Scan Converter.

Check out the behind the scene’s tech setup for LinkedIn Live streaming at the 2019 Microsoft Booth

Here’s the LinkedIn Live Inside Story